Why are you writing a booki? Statistics indicate that 85% of people would like to write a book. Many people want to explore the "writing muse". I teach a writing class called "The Writer's Eye-View", and it is consistently sold out with a waiting list. It is such a joy to see people discover their unique writer's voice.
I tell my students and my clients that the number one reason for writing a book is that it is an act of love. Far too often, especially in the non-fiction field, I am hearing authors says that they want their book to help them grow their business. In other words, they want their book to be a glorified business card. It's perfectly fine to create a book that enhances your business and your expertise. But if the love you have for your topic does not come through in your book, the book will be dry and uninspiring.
Do you love the topic you're communicating about? Are you committed to it? Are you passionate about it? If your motivation is cynical or if your passion is not readily evident, your readers will greet your book with cynicism. Readers are intelligent and can tell when a book is merely lukewarm, or even worse, manipulative.
Your book is part of your service to the world. Your readers want to be inspired, informed, and enthralled. They want to feel that you love what you write about. Your book and your life purpose are connected. Don't separate the two. Whether you write fiction or non-fiction, your book is connected to the deepest part of yourself. The most important piece of advice I can give to a writer is: first and foremost, fall in love with what you are writing.
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